Play 4 – Strategy 4.4
Establish an open marketplace for Mobility as a Service
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Imagine being able to see all your transportation options for every trip, weigh the time, cost, and environmental tradeoffs of these options side-by-side, and purchase your fare with one app. This is Mobility as a Service (MaaS) and it allows you to purchase mobility services like transit, car sharing, ride-hailing, bike share, and microtransit based on consumer preferences and real-time availability instead of buying the means of transportation. Customers can pay-as-they-go or purchase mobility packages based on their individual or their family’s monthly needs. Beyond the basic trip planning function of the platform, MaaS provides seamlessly integrated fare payment across modes and “gamified” incentive programs that nudge people to use high-occupancy modes and travel during off- peak times.

We will partner with various public and private sector partners to create a competitive marketplace for Mobility as a Service retailers to develop mobility aggregation apps. This marketplace could enable endless levels of customization and innovation, while the consumer experience is maximized. Our role is not to own a MaaS platform, but rather to establish the operating parameters and performance metrics that governs a MaaS operator’s access to mobility provider APIs, real-time data made available through trusted data collaboratives, subsidies and incentives, and even managed lanes.

First Moves
  • Develop a Mobility as a Service platform that enables an open marketplace for mobility aggregation apps to compete and meet customer needs
Further Actions
  • Develop a Mobility as a Service concept of operations, including functional requirements, service parameters, and data privacy/handling policies
  • Develop a Mobility as a Service branding, marketing, and outreach strategy prior to platform launch to ensure the concept is socialized and accepted by the community
  • Help secure seed funding for the base Mobility as a Service platform with public and private partners
  • Tether the base Mobility as a Service platform to the Trusted Data Platform to ensure mobility providers can securely integrate their APIs and customers are routed efficiently with real-time data2
  • Integrate behavioral economics functionality to test incentives like mobility lottery, high-occupant vehicle and off- peak nudges, and rewards programs
  • Ensure interoperability between Mobility as a Service mobility bundle payments and Next Generation ORCA fare payments